Richie Khoo, Naked Insights (Technology Start-up), Adelaide 
1. What were u scared of?
I think setting up your own thing is always scary. It’s not like you apply for a position with yourself. Mainly it’s the self-doubt, is this a crazy idea, am I just wasting my time, will anyone really want this thing. I think worrying about ‘Does anyone really want this’ is actually in a way a good kind of worry to have. Yeah I would say prepared to be scared along the way. At some point you end up in what they call the ‘trough of despair’, treat it as not if but when. One day when I felt especially bad and unsure.
I just googled it and found these funny pictures and good articles about it, there’s plenty out there to support you. In the end I think it’s better to fail and know than to have died always wondering what if id tried that thing.
2. What made u go ahead?
They say some of the best ideas are when you are scratching your own itch and solving a problem you yourself have faced or deal with. I used to complain to my friend about how crappy all the software was for Insurance Advisers finally one day he said, we’ll you’ve got all these ideas about it, why don’t you just build it already. We set the business up together from that.
I took a break from it for a while when it didn’t seem to be going anywhere fast, but then a year later I had much greater clarity on what I wanted to do and had read much about the ‘Lean Startup’ approach and decided stuff it, I don’t want to just get another job I want to have a real hit at this thing!
Also I was in real doubt about making enough money etc, my partner was really supportive and was like, just go for it, we’ll work it out and if it all flops after a few months that’s ok, at least you’ll know you gave it a go. Having even just a few people that really believe in you really helps also.
3. Why this business/opportunity?
Like I said before it’s something that used to pain me and working with my business partner was something that excited me as well for us to do a project together. Many people build an pp to say help you meet your mates for drinks, this doesn’t solve a real issue in the world, businesses/organizations have real pain, address pain and I think you’re half way to a business. I felt I had the industry/domain knowledge to actually be able to solve this better than the next guy so I suppose all that led to us jumping on this opportunity.
4. What would u advise others?
I used to write on cards ‘follow your dreams’ but then didn’t really follow that as real advice for myself.
I had all these circumstances as to why I had to do all this required things in life and had all these commitments and responsibilities. In the end all that doesn’t matter. I strongly feel we each have this inner compass and we know if we’re on track with what we really are interested in or just doing time, my strongest advice would be to start following your gut more on big decisions. Also be careful when you feel like what you’ve done before starts to become your identity. I studied accounting etc. and then would tell people ‘Im a CPA’, I’m not a CPA, I’m just me and I happen to have a CPA. When you make your stuff about who you are I think you can get stuck, I know I did. In the end jump at the things that in your gut you know you should be following. Everyone says there’s no failure and there really isn’t it just takes effort to remember that’s true and not get caught up in stuff. I would advise everyone to read.
5. What books would you recommend?
I would totally recommend ‘The entrepreneurs guide to customer development‘ and the ‘Lean Startup‘ for EVERY entrepreneur to read also ‘The EMyth‘ is important too
About the Writer
Veronica is a free spirited change make, changing the world one project at a time. Read more about her projects and her experiences on her blog : http://vincairoland.tumblr.com/





